Copywriting is the action of writing high-quality advertising copy in a specific language by taking into account the characteristics of products or services, the purposes of this copy, the occasions where they are distributed, available materials, and specific requirements. Transcreation refers to the process of creatively translating the original advertising copy in source languages into versions with distinctive local characteristics with reference to the culture of the target languages and users' characteristics.
Project Team
Project Manager
Specify the process and organize the personnel
Language Expert
Provide localization solutions and related guidance/advice
Resource Manager
Match the case with suitable resources
QA Team
Guarantee high-quality output
Specialized Fields
→ Corporate/Brand/Product promotion
→ Product/Service introduction
→ Books/Comics/Novels/Films and TV shows
→ Marketing
A localization perspective is required in copywriting that matches the target languages and culture. To this end, we have made the following preparations:
Appropriate copywriting and transcreation solutions
Precisely matched language experts
Substantial experience in project management
Perfect quality control systems
Workflow
- 01
Demand-oriented communication
- 02
Plan development
- 03
Resource mobilization
- 04
Feedback-based modification
- 05
Delivery for acceptance
Case
Floraland
SVEBA DAHLEN